Showing posts with label beauty. product placement. Show all posts
Showing posts with label beauty. product placement. Show all posts

Monday, March 3, 2008

Blue's Anti-Product Placement: Secret Platinum "Vanilla Chai" Deodorant

While I was shopping for my leg wax, I also made a stop in the deodorant aisle. (Note to readers: this was not an "impulse buy;" I always shop with a list -- and who impulsively buys deodorant, anyway?)

Like I've done for the past year or so, I scanned the products -- and rescanned -- hoping to find my favorite brand, Crystal Clean. It wasn't there. It's never there. The internet says they're still selling it, but I haven't seen it in a supermarket for ages.

Then I saw something quite unexpected. To wit: deodorants "for ladies" generally come in two kinds of scents: floral and beach. Floral is self-explanatory; the beach deodorants, however, never smell like sand, or salt water, or fish, or anything like that. They smell like "Caribbean Cool," which isn't a recognizable scent at all, but at least it covers up the B.O.

Anyway. I'm getting off track. In the middle of all the "Sweet Pea" and "Ocean Breeze" and the occasional "Powder Fresh," I saw a deodorant that claimed it smelled like something fabulously different.

Chai.

Yes, Secret just launched its "Vanilla Chai" line, and to its credit was presenting the scent in glittery, girly colors as opposed to, say, the blatant cultural travesty of Caress' "Exotic Body Wash." (OMG it smells like sandalwood!)

But seriously. Chai? As an underarm scent? Do people really want to raise their arms and be reminded of a hot beverage?

Since my mission is to "test-drive corporate multiculturalism so you don't have to," I bought a stick of chai deodorant and went home. Here is my (highly scientific) report:

Secret Platinum "Vanilla Chai" Deodorant is almost, but not quite, entirely unlike chai.

It doesn't smell a thing like genuine desi chai; it smells nothing like Lipton faux-chai; it doesn't even smell like the monstrosity that is Starbucks chai.

It smells, if it smells like anything, like the goo that comes out of a gas-station cappuccino machine; a gritty combination of sugar and vanilla with a little coffee thrown in. (How can a deodorant smell "gritty," you might ask? Trust me.) It's the only deodorant I've ever put on that makes me feel like I need to brush my teeth.

The smell lasts all day, which is... what it's supposed to do... but I can't say I'm a huge fan. I guess I'm stuck with it until the stick runs out.

Anyone else try this stuff?